One of the world's leading experts on brands and branding, co-founder and chair of BrandCap consultancy, Rita Clifton will open this year's event with her session on branding for sustainability and success. Rita speaks all over the world on branding and is interested in the challenges facing English UK members, tailoring her plenary presentation to the ELT market.
Adrian Liley, head of sales at British Study Centres, will challenge traditional marketing techniques in his post-lunch plenary session on how ELT schools sell themselves, and Celynn Erasmus will close the event with 'performance chemistry', offering practical ways for busy marketing teams to increase productivity and profitability.
The only marketing conference aimed specifically at the English language sector in the UK, the English UK Marketing Conference includes a variety of elective sessions. Specialist topics include:
- The ELT market in Mexico
- Effective online marketing and recruitment
- The Latin American ESL market
- Doing business in China
- How Sheffield University marketed its student experience
- Bringing Geoff Ramm's 'Celebrity Service' techniques to the Fam Trip
- How to use coaching techniques to become a better manager
Click here for further information and to view the conference programme.
Book your place for this event tailored specifically to the needs of the ELT industry, £175 for English UK members and £210 for non-members.
If you are interested in exhibiting at this event, please contact Tom Weatherley for more information.