ELT Market Reports launch: Improving Student Numbers from China, Italy and Turkey
At the event, authors of each report shared their findings and responded in a Q&A session about each of these key ELT markets.
The reports are part of a new series of comprehensive market studies to be produced by the British Council and English UK. They aim to provide support for UK ELT institutions in recruiting students from overseas markets. They focus on key markets that are vital for the work of accredited ELT institutions.
There is a need for ELT-specific market information and it is hoped that these reports will help British Council accredited institutions to gain insights into how the education market works in the target countries. The reports will assist institutions in building closer connections with and promote their products to potential students and their influencers, overseas partners, study abroad agents and other stakeholders.
At the launch event there was an opportunity to hear the authors summarise and discuss their findings and conclusions. Participants also received hard copies of the reports. The reports are written by market experts. Read more about the authors and presenters here.
Slides of some of the main findings from the market reports are available here:
The first report in the series was published last year:
